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Case Study: Penrose Estate Agents


Penrose Estate Agents was founded by Richard, Ben and Adam in 2016. Between them, they hold over 30 years of industry experience helping thousands of people in and around Luton to complete their home moves.

In March 2016, Penrose Estate Agents approached us seeking help for a cost effective, responsive website to promote their agency and property listings. They were keen to integrate their Expert Agent account which is a service that Estate Agents use in order to manage their properties and so our partnership started…

The Challenge

Integrating Expert Agent into an external CMS based website while maintaining a well-executed, responsive website so that Penrose’s business could continue as usual.

The Outcome

As a business, we are fully aware of how times are changing and that easy, mobile friendly platforms are likely to be far more successful in maintaining returning visitors and so this is exactly what we set out to achieve. We created Penrose Estate Agents a CMS based website to manage all of their promotional pages in a contemporary style that is user friendly.

We also developed a custom plugin for Penrose that populates both properties for sale and for rent into the site. This is carried out by importing information from Expert Agent using their API.

Further to our work, the website was launched in October 2016 and since then has been the backbone of Penrose’s commendable rise to becoming the most popular Estate Agent in the Luton area. What a sign of a job well done!


"Having a graphic designer and web developer like Andy Boston to work alongside has been invaluable. From our initial meeting to run through our company vision, Neopixel grasped our needs resulting in the production of a superb, modern and easy-to-use website that our customers have nothing but praise for.

Starting a new company with previous experience as salesman, graphic design and branding was never our strong point. Neopixel spent time working closely with us to create a modern, professional looking brand that stands out amongst competition.

We cannot thank Neopixel enough for their expertise and assistance in helping us launch our company and brand."

Adam Yusuf - Director